Versus will enter a new critical vertical by launching over-the-top TV products in Q4
LOS ANGELES, July 22 10, 2022 (GLOBE NEWSWIRE) — Versus Systems Inc. (“Versus” or the “Company”) (NASDAQ: VS) today announced that it has signed its first Over-the-Top (“OTT”) media contract in continuous and vertical TV – a milestone in the company’s history and a cornerstone of the company’s growth plan. Versus plans to bring its rewards-based fan engagement technology to an OTT sports team-focused TV channel slated to launch in the fourth quarter of 2022.
This announcement marks Versus’ first long-term foray into television and streaming media. The multi-year deal includes adding interactive and second-screen elements to shows and connected content on a new OTT channel to launch in Q4 2022. More information will be available when the channel begins its official promotional campaign at autumn.
“Television is the future of Versus Systems. Over the next two years, beginning with this OTT partnership launching in Q4, we will bring our patented fan engagement software to the multi-hundred billion dollar AVOD and SVOD television vertical markets. Sponsorships and streaming media advertising will be more personalized, more contextual and more rewarding than traditional linear TV ads ever could be,” said Matthew Pierce, Founder and CEO of Versus Systems. “From Netflix’s recent partnership with Microsoft, to Disney’s upcoming AVOD service, to the Warner Bros-Discovery merger, and the recent partnership between YouTube and Shopify – it’s clear that content creators and distributors are eager to find new ways to create innovative and rewarding content. connects audiences, brands and the content they love. This is where Versus will succeed. We bring our best fan engagement platform on-site to fans at home .
About Versus Systems
Versus Systems Inc. is an engagement and rewards company that makes everything from live events to games, shows and apps more fun to watch and play. Versus adds interactive elements: polls, quizzes, predictive and casual games, to existing entertainment, whether onsite or online, making content more contextual, personal and rewarding. Versus works with world-class sports teams, leagues, venues, entertainment companies and other content creators to create engaging and rewarding experiences for fans around the world. For more information, please visit www.versussystems.com or visit the official website of Versus Systems Youtube channel.
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