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Samsung’s new Galaxy TV ad is about user privacy

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Samsung's new Galaxy TV ad is about user privacy

We saw Apple uses television commercials to promote some of its iPhone’s privacy features. The ad Apple created last year for its App Tracking Transparency (ATT) feature showed how a young man, using his iPhone to pay for coffee and carpool to a meeting at the bank, had his personal data collected by individuals representing third-party applications. Even buying an embarrassing anti-itch cream was duly noted by these apps.
“Choose who tracks your information,” read the tagline. And by pressing the button allowing him to use ATT to opt out of being tracked, all those third-party trackers disappeared.

In the shadow of last week’s unveiling of the Samsung Galaxy S22 lineup, Samsung released its own privacy video. Weighing in at 94 seconds, a little cut by the company’s obviously talented group of editors will bring this back to the usual 30/60 second window for television. A young girl notes that her life is on her phone and as she unlocks her handset with the under-screen fingerprint scanner, she says she doesn’t want to be tracked by sneaky apps that track her every move.

Samsung’s Privacy Dashboard reverses the “T” on who uses your camera, microphone and location data

With Samsung’s Privacy Dashboard, users know which apps are using their camera, microphone, and location data. Disabling the precise location toggle will allow apps to know your approximate, but not precise, location. Thanks to Samsung’s privacy features, our heroine can hide her exact location from a weather app or share it with a rideshare app, but only when she needs a ride.

And food delivery apps may be prompted to ask for the user’s address every time an order is placed, but not at any other time. Privacy is now in the hands of the user, which is why Samsung is calling the announcement “Samsung Privacy: You’re in control.” And at the end of the ad, the tagline appears: “Your privacy. Secure.”

While Apple and Samsung ran two different ads to promote privacy on their phones, the purpose of both is the same. By disrupting the tracking process used by apps and websites, user data will not be collected by third parties in order to send personalized online advertisements.

Not everyone is opposed to sharing their location data with trackers, as this often results in receiving special discounts at stores the user is near. And it could also make things easier when shopping for a particular product. As with much of life, the decision is yours.

We already know of Facebook Meta that Apple’s ATT opt-out program is expected to cost the company $10 billion in ad revenue this year. During the social media star’s latest conference call with investors and financial media, Meta CFO Dave Wehner said, “We believe the overall impact of iOS is a headwind for our business in 2022.” And that doesn’t include any lost revenue from privacy features found on Android handsets.

How to Stop Receiving Personalized Ads on Android

Google’s tracker decisions are undoubtedly difficult for the company. On the one hand, he wants to present Android as an operating system that can prevent users from being tracked. But on the other hand, the Alphabet unit made $61.24 billion in advertising revenue in the fourth quarter, up 33% year on year. But even though the cost of getting the traffic needed to generate that amount of money increased by 28%, Google spent $2.96 billion more in the quarter on an annual basis to generate $15.04 billion. dollars in additional ad revenue over the three months.

And by the way, if you’re looking to turn off tracking on Android, turning off Location History won’t help. What you need to do is suspend Web and App activity. This will reduce your phone’s ability to provide relevant searches or recommendations across all apps and devices connected to your Google Account.

Pre-order your next phone – the Samsung Galaxy S22 Ultra

To disable this setting, go to myactivity.google.com and click Web & App Activity. You will see the “Enable” button on the left and the “Disable” button on the right.

You can also stop personalized ads on an Android phone by going to Settings > Private life > Ads; tap Remove Advertising ID. This removes the unique advertising ID used to track you across third-party apps and websites.