Oe all know that television series can be major sources of influence. Whether in fashion or beauty, catwalks set all kinds of trends, including in the world of music. The fourth season of “Stranger Things,” for example, recently brought an old ’80s hit back to the fore. And it’s not the only show to send a song from yesteryear to the charts.
“Stranger Things” continues to break records. And freshly released on Netflix, the fourth season of the sci-fi series is already setting new trends. This time around, the series with Millie Bobby Brown breathed new life into Kate Bush’s song “Running Up That Hill (A Deal With God)”.
On Spotify, listening to this 1985 classic jumped 8,700% worldwide between May 26 (the day before the new season was released on Netflix) and Monday May 30. In the United States, streams even increased by 9,900%. A success that allowed “Running Up That Hill” to climb to second place in the American top 50 on Spotify, and to fourth place in the world top 200.
The song features in a scene from the first episode of the new season, in which the character Max Mayfield, played by Sadie Sink, listens to the song on his Walkman.
“It’s amazing to see iconic songs being rediscovered and having global moments with new listeners,” Jeremy Erlich, Spotify’s global head of music, told Billboard. “‘Running Up That Hill (A Deal With God)’ is one of those examples of the ‘perfect storm’. It’s a classic song that was introduced to a wide audience and has now taken on a whole new meaning” , he added.
“It’s remarkable how the reaction to Kate’s song has attracted new and old fans alike, and has also transcended generations, 37 years later!” said Alexandra Patsavas, production manager musical and creative from Netflix, cited by Billboard.
Since the release of “Stranger Things” season 4, “Running Up That Hill” isn’t the only Kate Bush song that’s gotten a boost, as listeners seem to be digging through her entire catalog. According to Spotify, global streams of the artist’s full catalog have increased by 1,600%.
The TikTok Effect
This is not the first time that a series has introduced new generations to the hits of previous decades. In their day, ‘Mad Men’ and ‘Glee’ also revived Beatles or Journey classics, with their 1981 hit ‘Don’t Stop Believin’. More recently, the song “Meaning” by Cascadeur, released in 2011, has enjoyed renewed interest thanks to the hit series “Lupin”, with Omar Sy.
The second season of “Bridgerton,” still on Netflix, featured covers of songs like Nirvana’s “Stay Away” or even Madonna’s “Material Girl” in classic versions. This kind of success can also spill over to TikTok, driving new trends on the platform. “Running Up That Hill” by Kate Bush has become one of the most popular sounds on the Chinese social network.
Movies can obviously have the same effect too. For example, when “The Batman” starring Robert Pattinson was released last March, it sent streams of Nirvana’s “Something In The Way – Remastered” skyrocketing.
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