Major League Baseball fans may have noticed the game-goers behind home plate this weekend with grim smiles on their faces, completely inert throughout the game. The characters – who stood out on TV due to their brightly colored clothes and creepy smiles – were part of a marketing stunt for the horror film Smilewhich hits theaters on September 30.
The rise of streaming means producers now have to weigh whether to release a movie theatrically or go straight to streaming. Marketing for a theatrical release can be expensive Tens of millions dollars, but ticket sales can also be a major source of income. A film’s marketing team can create buzz by going viral on social media—Olivia Wilde’s don’t worry darling can probably attribute some of its opening weekend success in the wings drama which circulated on Twitter and TikTok. Smile An untraditional marketing route of scaring the bejesus of MLB fans has engaged not just sports fans, but millions of social media users.
Ethan Simmie, a TikTok creator whose content revolves around movies, job about the stunt to over 8.5 million viewers to whom he said, “I don’t know anything about this movie other than it’s going to be scary, and I’m going to see it because of [the marketing].”
Over the weekend, those creepy smiles appeared at the Rex Sox vs. Yankees game, Mets vs. Athletics game, Cardinals vs. Dodgers game, and even behind Hoda Kotb and Al Roker on Good Morning America. Tickets for these games probably cost the marketing team a few thousand dollars each, which is small potatoes compared to the millions that other movies regularly spend. On average, marketing and distribution costs producers $35 million.
In SmileDr. Rose Cotter, played by 13 reasons why Sosie Bacon experiences a traumatic event with a patient and inexplicable things begin to happen to her. She can only escape the terror that invades her life by facing her own troubled past.