Home Television accessiBe launches national TV campaign focused on web accessibility

accessiBe launches national TV campaign focused on web accessibility


Market debuts in the United States from July 12, 2021, the 60-second commercial will air nationwide on prime-time channels for eight weeks.

“People with disabilities are not limited by their limits, they are limited by an inaccessible web. They are unstoppable. I am unstoppable. We are unstoppable,” said Michael Hingson, Chief Vision Officer of accessiBe, himself blind. “For this reason, I am honored and delighted to have worked so closely to create this campaign. In addition to raising awareness around an important topic, I hope it will also bring a sense of empowerment to the members of the community.”

“While web accessibility is a critical topic, especially as people continue to do almost everything online, conversations about it have not yet entered the world of mainstream television. At accessiBe, we believe this needs to change, ”said Shir Ekerling, CEO of accessiBe. “The ‘The Unstoppable’ campaign aims to open the hearts and minds of business owners to recognize the importance of web accessibility.”

accessiBe is dedicated to solving web accessibility challenges through cutting-edge technology, tools and services, and ultimately realizing its vision of making the Internet accessible by 2025. The announcement follows the recent announcement AccessiBe’s upcoming launch of accessFind, a non-profit initiative designed in partnership with disability-focused organizations to provide the first search engine created for end-users with disabilities.

About accessiBe
accessiBe was created as an innovative AI-powered web accessibility solution that makes websites accessible, automated and affordable. Founded in early 2018, accessiBe’s proprietary technology analyzes and modifies website behavior in real time, to be accessible to people with disabilities and ADA and WCAG 2.1 compliant. In addition, accessiBe widgets allow users with disabilities to customize their independence to suit their individual needs and preferences. Today, accessiBe is a comprehensive accessibility hub providing solutions for businesses of all sizes with services and tools that empower everyone to participate in making the Internet accessible and inclusive. The founding team of accessiBe has deep expertise in website creation and manual accessibility and created the technology in close partnership with users with visual impairments, epilepsy, motor impairments and cognitive dysfunction. To learn more, please visit: accessibe.com.